Part 3: Intertextuality Research

Intertextuality is the way in which one media text references another or the concept of borrowing from, modifying and recycling other media texts to create a new media text. It is often used to generate feelings of recognition, nostalgia or familiarity for an audience experiencing a new media product. Indirect Intertextuality is where a text shows traces of another text due to being inspired by it. An example of this is Beyonce's Who run the World music video, which makes references to the Mad Max film.

Who run the World - Beyoncé

Mad Max





Direct Intertextuality is where we make a direct link deliberately for a reason. Directors do this because they want the audience to make the links and realise something. An example of this is The Joy of Painting by Bob Ross and Dead Pool 2. Dead Pool 2 makes a direct reference to The Joy of Painting for Parody.

 Dead Pool 2

The Joy of Painting - Bob Ross

Intertextuality referencing in music videos is not a new concept. Examples can be found in videos that date back several decades. For example, Madonna's 'Material Girl' video makes reference to Marilyn Monroe's 'Diamonds are a girl's best friend' from the 1953 film 'Gentlemen prefer Blondes'.

 Material Girl - Madonna

Diamonds are a girl's best friend - Marilyn Monroe, from ‘Gentlemen prefer Blondes’






One of the most recognisable forms of intertextuality within music videos is Iggy Azalea and Charlie XCX's 'Fancy' Music video. The video is almost a parody of the classic 90s teen rom-com 'Clueless', but rather than making fun of the film, the music video consists of recreating some of the more recognisable scenes from it.

 Fancy - Iggy Azalea and Charlie XCX

Clueless 

However, Film is not the only media text that has influenced music videos. The red hot Chilli Pepper's music video for 'Californication' (2001) characterises the band being digitally made into characters in video games, such as 'Grand Theft Auto' and 'Tomb Raider', which were popular at the time.

Californication - Red hot chilli peppers
Character selection scene

Californication - Red hot chilli peppers
Running Scene 

Part 2: Genre Research

Summary of  Research

The information I had gained from the research I undertook helped me understand what makes a music video influential and what it takes to be featured on MTV and VEVO. This information helps me with my production as I know the different shots, lighting, costumes, etc.. to have successful video.

Part 1: History of a Music Video

The first music video ever created was at 12:01am on August 1, 1981 which was, "Video Killed the Radio Star" by The Buggles.


The first pop music video ever created was "Making Plans for Nigel" by XTC in 1979. 





The top 3 most viewed dance videos are Lean on by Major Lazer & DJ Snake, Closer by The Chainsmokers feat. Halsey and This is What You Came for by Calvin Harris feat. Rihanna.



MTV is an American pay television channel owned by Viacom Media Networks and headquartered in New York City. The channel was first launched on August 1, 1981.

VH1 is an American pay television based in New York City owned by Viacom. It was first launched on January 1, 1985.



VEVO is an American multinational video hosting service founded on December 8, 2009.



The top 10 most influential music videos are: 


Thriller - Michael Jackson, released on December 2, 1983


Sledgehammer - Peter Gabriel, released on 25 April, 1986


Subterranean Homesick Blues - Bob Dylan, released on January 14, 1965


Here it goes again - Ok Go, released on September 25, 2006


Strawberry Fields Forever - The Beatles, released in 1967


Smells Like Teen Spirit - Nirvana, released on September 10, 1991


Bohemian Rhapsody - Queen, released on October 31, 1975


This is America - Childish Gambino, released on May 5, 2018


Town to Town - Microdisney, released on April 3, 2007


Like a Prayer - Madonna, released on March 21, 1989

NEA Briefs

LEARNING OBJECTIVES

• K: The requirements for each of the briefs set by OCR.
• U: How to approach the chosen brief, including writing the statement of intent.
• BAT: Choose a brief and start planning what to write in the statement of intent.
• CO: Use media terminology (all areas of the theoretical framework) in your written and verbal communication.

I chose the music video and website brief because I think it would be an interesting type of media to explore. On the music video side, I will be challenging myself in order to create it such as the different angles and shots, whereas, for the website, I already have the skills and knowledge in order to create one. When editing the footage, I have the skills to use Premiere Pro. These skills include cutting and adding clips, zooming in and out, adjusting audio, adjusting colour contrast and adding colour effects, adding transitions for visual and audio effects and much more. In relation to this, I want to add to these skills and learn more to a high standard. I also want to learn how to use final cut. For the making of the website, I know how to use Blogspot, Wixx, and briefly, Adobe Portfolio. I want to learn how to use photoshop as I think it will be needed for Photos which will be featured on the website.